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ASICS is new premium partner of Haspa Marathon Hamburg

By 15. November 2021all @en

The Japanese sporting goods manufacturer ASICS is the new premium partner and official outfitter of the Haspa Marathon Hamburg and other events of Marathon Hamburg Veranstaltungs GmbH (MHV).

“With ASICS, we will have Europe’s leading running brand and an experienced sponsor of major events at our side, whose products are groundbreaking in terms of quality, function and innovation. We are very much looking forward to the cooperation, from which not only the two contractual partners but also our participants will certainly benefit,” explains MHV Managing Director Frank Thaleiser.

Enno von Seht, ASICS Marketing Lead North East adds: “Running is the DNA of ASICS and the marathon continues to be the supreme discipline for all hobby, health and professional runners. We have noticed that in the last few months of restrictions, more people have discovered running for themselves in order to cope better with the situation, both physically and mentally. We would like to further increase the motivation of all runners by offering them the prospect of participating in an attractive event. The high-quality MHV running events offer a perfect platform for this, accordingly we are very much looking forward to working together.”

Starting with the next edition of the Haspa Marathon Hamburg on 24 April 2022, ASICS will equip thousands of volunteers for all MHV running events over the next three years and offer attractive and exclusive products to the participants*. In addition, ASICS will be available as a competent advisor for running equipment, training and nutrition both online and at the preparation runs at the well-known running spots in Hamburg with its test van.



12 December – Hamburg Stadtpark / Jahnkampfbahn

23 January – Am Cliff / Fährhausdamm

20 February -Teufelsbrück / Blankenese

20 March – Harburg -Scharpenbargsweg / Waldparkplatz



The ASICS company was founded in 1949 in Kobe, Japan, by the Japanese master shoemaker Kihachiro Onitsuka. His credo: to give people perspective and a better sense of well-being through sport after the war. The name ASICS is derived from the Latin saying “Anima Sana In Corpore Sano” – meaning: “A healthy mind in a healthy body”. At the Institute of Sport Science, high-quality sports products are developed and tested in close dialogue with top international athletes. The recently published study by confirms ASICS as the most popular running shoe brand.

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